Faced with suspended shows, massive events, filming of fictions and fashion events, live broadcasts through the social networks of celebrities and their lives, music concerts and even attempts at catwalks, became all the rage. See all the details here.
Attentive to the current context, increased user activity on social networks. The way singers, actors and models connect with their fans has radically changed and now, live broadcasts are vital to maintaining the link.
For example, in Italy the content on Facebook and Instagram Live doubled. This shows that technology returns to give what to talk by becoming an element, without a doubt, very important in these moments where social and face-to-face relationships are impossible.
There was also an increase in calls via Messenger and WhatsApp almost everywhere in the world, compared to last year. There are even virtual classes for video calls!
Instagram became the space for the great celebrities, who perform live on their official accounts and chat with their followers. It is a great opportunity!
The largest number of messages circulating from celebrities seek to educate their fans about the need to stay home, revalue family and friends, and undoubtedly enjoy yourself and learn new things.
For this reason, many celebrities as well as other users turned to social networks to show how they carry these days on the four walls of their homes. Some show dance or gym routine, make jokes, grab the guitar, and even cook.
Even celebrities perform challenges, such as # 10ToquesChallenge, which consists of making ten touches with a roll of toilet paper, uploading this content to an Instagram story and nominating others to do so.
We cannot fail to mention that, based on these modalities, Internet traffic also increased, especially due to the implementation of telework and distance education. Added to this is the increase in traffic due to the consumption of streaming videos, as well as the use of video games and social networks in general.
Given this, both Netflix and YouTube promised to reduce the quality of streaming to avoid overloading the network. Netflix explained that this would be done by decreasing the bitrate of the content they broadcast by streaming. In this way, the resolution of the content itself is not reduced, but rather of the transmission.
Times changed. The big question is whether these habits will continue to exist when we can leave our homes. Will we re-adapt? Will there be fear? Is technology currently an ally or another tool for abuse of screens?