For Italians, fashion cannot be digital, said Carlo Capasa, president of the Camara Nazionale della Moda Italiana
The first digital edition of Milan Fashion Week is a "concrete response" to the state of confinement Italy is experiencing, due to the global health crisis.
For Italians, fashion cannot be digital, as Carlo Capasa, president of the National Chamber of Italian Fashion (CNMI), made it clear, who clarified that this is a response to the current world situation.
"The physical gateway cannot be replaced" so the CNMI president has not completely ruled out the possibility of returning to normal in September this year, under certain restrictions.
At the moment, as expected, Milan followed the format of Shanghai, Mexico and London, and will present a somewhat different show, to which everyone will have access.
Milan Fashion Week can be seen on the CNMI website and also followed through different digital platforms: Facebook, Youtube, Linkedin, Instagram and Weibo.
For the first time in the history of Italian fashion, millions of people around the world will say virtually in this event that will last for three days, from July 14 to 17.
What will we see at Milan Fashion Week? In an interview for Vogue magazine, Capasa announced that the event will offer the opportunity to see photographs and videos of the different collections, as well as interviews with Italian designers.
The next edition of Paris Men's Fashion Week, initially scheduled for June, has been rescheduled for July 9, and will be held in digital format.