Selena Gomez announced the launch of a makeup brand that seeks to overcome the preconceptions that limit the universal concept of beauty.
One of the most important ventures of the American singer Selena Gómez is her new line of make up Rare Beauty, a project that will be released on September 3.
The announcement was made by Selena Gómez herself, with an image on her Instagram profile. In the snapshot, the Boyfriend interpreter is shown with a very subtle makeup that combines with her natural beauty.
Rare Beauty is a makeup brand that promotes self-acceptance as an empowerment strategy for women, in the words of Selena Gómez herself, who is the image of this project.
In early 2020, Selena unveiled the initiative with a launch scheduled for the middle of this year, but the health crisis delayed the schedule of Rare Beauty.
The project concept aims to address the difficulties women face when trying to fit into unrealistic stereotypes of beauty, which decide who is attractive and who is not.
With Rare Beauty , Selena Gómez faces prejudice, encouraging her fans to be true to their own nature and to consider molds that correspond to other realities as unacceptable.
Rare Beauty will be sold exclusively in the Sephora chain of stores as reported by Selena Gómez in the message that accompanies the publication.