Renowned fashion brands turned their workshops into sanitary material production centers
Solidarity has moved the most diverse sectors around the same cause: overcoming the current world health crisis. One of these has been the fashion industry, which has stepped forward to collaborate creatively.
The call made by authorities from various governments around the world, who have asked companies to join the production of protective material and equipment, was answered by major fashion brands and conglomerates in the sector.
In the United States, a country that surpassed Italy with more than half a million patients and 20,000 deaths, the Estée Lauder Companies brand turned its factories into centers for the production of antibacterial gel for the provision of health centers.
In this line, other greats in the industry such as Chanel and the Spanish firms H&M, Inditex and Loewe joined the production of protective suits and masks for health personnel in their countries.
Adidas & Carbon has been involved in this great collective effort with the mass production of masks for facial protection of front-line medical personnel and assistance organizations in vulnerable communities.
There are many brands such as Lois Vuitton, Christian Dior, Coty, Hogan, Farfetch, Bottega Veneta, Lacoste, Ermenegildo Zegna, Rebook, PVH Corps, Gap Inc, Bvlgari and many others, who have decided to put their talent at the service of this battle. , but not less important has been the contribution of renowned designers.
Christian Siriano, designer and former participant of "Project Runway", was the first to respond creatively to New York Governor Andrew Cuomo's agonizing call, activating his entire team of seamstresses to make face masks.
Other smaller firms have dedicated part of their profits to foundations and organizations that multiply the global work of the World Health Organization to curb the current health crisis.